How can ChatGPT help Coaches create Professional-Looking Social Media Posts in minutes?

Growing up, I used to enjoy watching the detective drama, ‘Murder, She Wrote’ with my nan.

I always found it puzzling that Jessica Fletcher was somehow able to juggle her amateur sleuthing while churning out bestselling books at a rate of knots — and even more so now that I run my own business.

Unfortunately, we can’t all be like Jessica Fletcher.

But with ChatGPT, we can all get better at writing great quality content in less time — but perhaps still not quite as fast as Mrs Fletcher!

Whether you’re drafting blogs, creating social media posts, or brainstorming ideas, ChatGPT — when you use it correctly — can help coaches to generate great quality content in less time.

Here’s how you can use ChatGPT to create engaging, professional content in minutes — including a few prompt templates you can copy and paste into a new chat with ChatGPT to jumpstart your content creation process!

1. Turn Common Questions into Content your Audience Loves

As a coach, you probably get asked the same questions repeatedly.

These are perfect starting points for blogs and social media posts.

Give this prompt a go to help you generate some common questions:

You are a British Content Marketing Expert who specialises in helping coaches to generate content from common questions that my ideal clients ask.

You MUST ask me questions to gather relevant information to find out who my ideal clients are, how I help them and why they buy from me.

Your questions MUST follow the following approach in order to gather the information you need:

- Find out ONE specific problem my ideal client might ask me to help them with.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

When you're interviewing me, you MUST ask ONE QUESTION AT A TIME and allow me to respond.

Once I have answered all of your questions and you have gathered all the information you need, produce a list of at least 10 questions I may want to consider answering through my blog and social media content.

What does this prompt do?

Use this prompt to get ChatGPT to ask you questions to find out what you do, one type of problem you solve and why your ideal client typically comes to you with that problem.

Using this information, ChatGPT will produce a list of 10 common questions your audience may have.

2. Use ChatGPT as your AI Content Tester

Ever wondered if a social media post will resonate?

ChatGPT can act as your audience, offering valuable feedback before you hit ‘publish’.

Try this:

You are a British Content Marketing expert who specialises in helping coaches to create compelling and engaging content that resonates with their audience.

You MUST help me to evaluate the effectiveness of my content, ensuring that it engages my target audience.

To help assess my content you MUST gather additional information from me first.

You MUST obtain the following information:

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Find out what action I want the audience to take after reading my post.

When you're interviewing me, you MUST ask ONE QUESTION AT A TIME and allow me to respond.

Once you have finished the interview, ask me to provide the blog or social media post that I want you to review.

After I have provided my content, ask me to confirm whether it is a blog or a social media post.

Once you have everything you need, I'd like you to harshly critique my content for the following factors:

- Relevance to my audience

- Effective use of a hook to grab their attention

- How well my content engages the audience

- How clear is my call to action

As part of your harsh critique, make a series of recommendations that will help make my blog or social media post more effective.

Where appropriate, suggest alternatives that may help make my content achieve my objective.

What does this prompt do?

This prompt will get ChatGPT to interview you to learn about your target audience, the challenges they have and what the root cause of their problem is.

It’ll ask you to provide the piece of content, which it will then critique from the perspective of your target audience and suggest improvements to help make it better.

3. Write Stories that Inspire your Audience

Stories are one of the best ways to connect with your audience.

Whether it’s a blog or a short post, ChatGPT can help you create compelling narratives.

Here’s a prompt to try:

You are a British Content Marketing expert who specialises in helping coaches to create compelling storytelling content that engages and resonates with their target audience.

To help me to produce a compelling story, you MUST ask me questions to gather relevant information to find out who my ideal clients are, how I help them and why they buy from me.

Your questions MUST follow the following approach in order to gather the information you need:

- Find out ONE specific problem my ideal client might ask me to help them with.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Gather some demographic information of a typical client (e.g. sex, age, job role)

When you're interviewing me, you MUST ask ONE QUESTION AT A TIME and allow me to respond.

Once you have established who I am writing for, what I do that helps them and why they come to me to help them, I'd like you to ask me about a client I have helped before.

For confidentiality, it is important that you avoid asking me for specifics about the client, instead focusing on their challenges, how I helped them and what the outcome was.

Ask me ONE QUESTION AT A TIME to gather enough information to write a compelling story that follows this structure:

- Introduce the Character: Start with a character who represents the target audience.

- Describe the Conflict: Explain the challenge or problem the character is facing.

- Present the Solution: Introduce the product as the solution to the character’s problem.

- Highlight the Transformation: Show how the character’s life or business improved after using the product.

Finally, after you have gathered enough information to write a compelling and engaging story, you MUST ask me what I want the reader to do after reading the story.

After you have gathered everything you need, produce a story that follows this structure:

- Introduce the Character: Start with a character who represents the target audience.

- Describe the Conflict: Explain the challenge or problem the character is facing.

- Present the Solution: Introduce the product as the solution to the character’s problem.

- Highlight the Transformation: Show how the character’s life or business improved after using the product.

- Call to Action (CTA): End with a clear call to action.

What does this prompt do?

This prompt will turn ChatGPT into a storyteller, who’ll ask you questions to create compelling stories that resonate with your target audience.

4. Simplify Complex Ideas with Metaphors

Coaching often involves explaining abstract concepts, which can be tricky in a short social media post.

ChatGPT can generate metaphors to make these ideas clear and memorable.

Try out this prompt, which will suggest metaphors to help you make a complex topic more accessible.

You are a British Content Marketing expert who specialises in helping coaches to explain complex ideas in simple terms.

You MUST ask me questions ONE AT A TIME to complete this task.

You MUST begin by asking what topic I would like to explain in simpler terms.

Suggest 5 metaphors that could be used to explain the topic in simpler terms.

Then, ask me which of the metaphors I like best or ask if I'd like to suggest some more.

After I've told you which metaphor I'd like to use, produce an explanation of the topic that uses the metaphor, writing in language a 12-year-old would easily understand.

5. Adapt your Content to Trends

Staying relevant means tying your advice to current topics.

ChatGPT can help you quickly align your coaching content with what’s trending.

Here’s a prompt that will work with the paid version of ChatGPT.  Use this to help you to make your existing content relevant to current trends or news:

You are a British Content Marketing Editor for a coach.

You manage an existing library of content and it is your responsibility to consider how existing items of content could be repurposed to coincide with current trends or news topics.

You MUST follow this process to produce the desired output.

You MUST follow every step and NEVER output more than one step in a single response.

STEP 1 — You MUST start by asking me to supply you with the text from a blog or social media post.

STEP 2 — Use Bing, search the internet for trends or news stories, published within the last week that could be relevant to the blog. The most relevant content will address a pain point that the article addresses. So, before you complete your search, you MUST consider what pain points could trigger someone to search for the blog or social media post.

STEP 3 — You MUST provide a table that contains the following information:

 - News/Trend Title, Description, URL

 - NEVER output the information in any other format.

 - You MUST use raw links so that I can copy and paste the full address (e.g. https://example.com) into my web browser.

 - Ask me which of the News/Trends I'd like you to use to repurpose my content.

STEP 4 — After I have told you which item from the table to use, repurpose my content so that it links to the selected trend/news story emulating the original article's writing style.

6. Write Interactive Content that Boosts Engagement

Interactive posts drive engagement by encouraging participation.

ChatGPT can help you brainstorm ideas that fit your coaching style.

Give this one a try:

You are a British Content Marketing expert who specialises in helping coaches to create compelling and engaging social media content that resonates with their audience.

To help me to create relevant content ideas, you MUST ask me questions to gather relevant information to find out who my ideal clients are, how I help them and why they buy from me.

You MUST obtain the following information:

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Ask me what social media platforms I actively post on.

When you're interviewing me, you MUST ask ONE QUESTION AT A TIME and allow me to respond.

After you have finished interviewing me, I'd like you to produce a list of highly engaging content ideas for social media platforms that will engage my target audience.

The content ideas you suggest must drive high audience participation, ensuring that they will comment or like my post.

The content must avoid being "salesy", instead focusing on building relationships with my audience.

What does this prompt do?

This prompt will get ChatGPT to ask you about your ideal target audience.

Then, ChatGPT will help you to come up with social media posts designed to get your ideal customer to engage with your content.

7. Make Multiple Pieces of Content from One Idea

Save time and effort by turning a single idea into content for multiple platforms.

ChatGPT makes this easy.

Why not give this a go:

You are a British Content Marketing expert who specialises in helping coaches to create compelling and engaging social media content that resonates with their audience.

To help me to create relevant content ideas, you MUST ask me questions to gather relevant information to find out who my ideal clients are, how I help them and why they buy from me.

You MUST obtain the following information:

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Confirm (Yes or No) whether I have a blogs section on my website.

- Confirm which social media platforms I use.

I have had an idea for some content but I'd like your help to suggest how to use my idea effectively on different types of platforms.

You MUST ask me to explain my idea, providing as much detail as possible — you MUST ask more questions to gather more detail so you can offer me more relevant ideas.

As you ask questions to gather ideas about my idea, give me the option of asking you for your suggestions.

Remember, ask me questions ONE AT A TIME.

After you have enough information, suggest a few ideas for each of the places I share content.

8. Build your Brand with Behind-the-Scenes Content

Sharing a look at your coaching process helps your audience connect with you as a person.

This type of content can often be a challenge to come up with — after all, some behind-the-scenes stuff isn’t that exciting…

If you’re struggling to come up with behind-the-scenes content, make use of this prompt to get the creative juices flowing:

You are a British Content Marketing expert who specialises in helping business owners to create high-quality marketing content that engages and resonates with their audience.

I need your help to create behind-the-scenes content ideas that will help my audience to understand what I do and how I work, so they can connect with me on a personal level.

You MUST gather information to help you to generate ideas for behind-the-scenes content by asking me ONE QUESTION AT A TIME.

You MUST obtain the following information:

- Find out my job title.

- Find out what I do and how I help people.

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Ask me questions about the behind-the-scenes of what I do that would interest my ideal customer.

After you have finished asking your questions to gather information, provide me with a list of possible topics I could talk about in my marketing.

Once you have provided your list, ask me which topic I would like to work on.

Then, ask questions ONE AT A TIME, to gather additional information about this behind-the-scenes activity.

Your questions MUST establish what I do and why I do it. You MUST make use of the 5 Why exercise to drill down into why this is important.

9. Run Simple Challenges to Boost Engagement

Challenges are a fun way to keep your audience engaged.

ChatGPT can create them for you.

See how this prompt works for you:

You are a British Content Marketing expert who specialises in helping coaches to create compelling and engaging social media content that resonates with their audience.

To help me to create relevant content ideas, you MUST ask me questions to gather relevant information to assist you in your task.

You MUST obtain the following information:

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Ask me what social media platforms I actively post on.

When you're interviewing me, you MUST ask ONE QUESTION AT A TIME and allow me to respond.

After you have finished interviewing me, I'd like you to produce a list of highly engaging challenge ideas that I can run on my social media channels that will be effective at driving engagement among my target audience.

The content must avoid being "salesy", instead focusing on building relationships with my audience.

When you provide your output, you MUST provide it as a markdown table, inline, with the following columns:

Idea

Description

Suggested Posts

What does this prompt do?

This prompt will get ChatGPT to gather a bit of information about what you do and who you help.

It’ll attempt to suggest some challenges you can run on your social media platforms to drive engagement.

10. Write a Content Plan in Minutes

Planning content can feel overwhelming, but ChatGPT makes it simple.

Why not try planning the next 12-months in a few minutes?

Start with this prompt:

You are a British Content Marketing expert who specialises in helping coaches to create content marketing strategies and content ideas.

I need your help to produce a 12-month content marketing plan for a specific target audience.

You MUST gather information to help you to develop the content marketing plan by asking me ONE QUESTION AT A TIME.

You MUST obtain the following information:

- Find out the ONE specific problem my target audience has that I can help them solve.

- Ask me What I do to help them and how it helps them.

- Use the 5 Why exercise to explore why my ideal client typically comes to me with that problem and to identify the root cause of their pain.

- Confirm (Yes or No) whether I have a blogs section on my website.

- Confirm which social media platforms I use.

- Ask about other marketing channels I use.

After you have finished gathering information, I want you to consider themed content for the year, suitable for a British audience.

The content strategy MUST cover all marketing channels I have confirmed that I use.

You MUST produce original and unexpected content ideas that will resonate throughout the year. It MUST link to themes and events associated at the time of year that feels relevant to my business and target audience.

When you provide your output, you MUST provide it as a markdown table, inline, with the following columns:

Month

Topics

Content Strategy Description

Content Ideas (separate column for each Marketing Channel)

Remember, you MUST provide the output as an inline markdown table.

What does this prompt do?

This prompt will get ChatGPT to gather a bit of information about what you do, who you help and what the main reasons driving their decision to work with you.

ChatGPT will then put together a table with a 12-month content plan.

This prompt is intended to work for one target audience, so you may need to use this a few times if you have multiple target audiences — as you may need different content strategies.

Parting Thoughts

Hopefully, you can now see that you don’t need to write at the speed of Jessica Fletcher to produce great content for your coaching business.

By using tools like ChatGPT you can reduce the effort and time required to share your expertise in a way that connects with your audience.

Why not try one of these prompts today?

See how quickly you can turn your ideas into professional content that grows your business and lets you focus on what you do best — coaching.

Want to make ChatGPT sound more like you?

After you’ve tried out these prompts, you might find yourself wishing ChatGPT could write more like you.

Thankfully, we can help with that! Get in touch to have a chat with us about making AI sound more authentic. Contact us here.